Associate your brand with the feel-good factor and music our listeners love!
Advertise with us
Advertise with us - a trusted voice in Derby
Our local listeners turn to us for good company and the important information needed in their everyday lives - news, weather, local information and events. Our listeners love us for playing a great music variety and keeping them entertained, plus the feel-good factor we bring as part of inspiring CIC doing youth radio coaching and diverse genres, making radio by the community for the community.
Our listeners welcome us into their homes, cars and their earphones on the move, to keep them company.
We love amplifying local business! #ShopLocal
Contact us
to explore your ad options today
Why advertise on Derby Sound?
Guaranteed reach:
no skipping or blocking ads like other advertising methods
Positive association:
your ad is among the friendly chat, local flavour, community events, good causes, feel-good factor and music that our listeners love!
Great value:
as a non-profit radio we have great value packages to suit various budgets, and our creative team will produce your ad in-house in consultation with you. We offer opportunities to sponsor a specific show or feature that matches your brand, targeted timeslots or 24/7 options to amplify what you do over the airwaves! Plus promo opportunities at our special events and outdoor broadcasts.
Radio is a trusted source:
an Ofcom study found that 66% of people considered radio to be a reliable and accurate news source, compared with 58% for online, 54% for TV and just 34% for newspapers.
Frequency = Familiarity:
advertising works when reaching your audience repeatedly. Due to the loyalty of people listening to the station, you can engage the same people more often at various times in their day; this consolidates your message and builds brand familiarity.
Relevance:
you can target your message to the time of day when local listeners are likely to be thinking of your kind of product/service e.g. having breakfast, travelling to work, thinking what to have for dinner, looking for things to do over the weekend, on their way to the shops or taking exercise. Plus as an internet radio station our listeners are already online, just a click, search or 'ask Alexa' away from your website!
More memorable:
compared to a written advertisement, sound is more moving and memorable. Sound is an evocative sense, engaging emotions and enabling listeners to use their imagination to create their own image of trying the product/service.
Giving back to your community:
when you advertise with us you are also supporting a community project, part of charity Disability Direct at the same time - combining advertising and doing social good!
As a Community Interest Company we love to amplify Shop Local, ethical businesses and organisations that share our values
